I just read a great blog over at Altitude Branding about the difference between working hard and working smart.  It’s a trap I have fallen into before.  For example, when I start a new ambiguous project, I often find myself doing the “task-oriented” stuff (such as writing blogs or compiling customer lists) rather than dive into the necessary “big picture” tasks (like drafting a marketing plan or creating customer plans).  The reason?  I’m a very task-driven person, and so I revert back to the comfortable “get-‘er done” tasks that make me feel productive.  Unfortunately, without a solid plan in places, all my little marketing tactics don’t mean much (or worse, can be counter productive).

I’ve seen the same thing happen to big picture people; too much big picture, not enough small stuff.  Not all start-ups have the people to pull off a big hairy audacious idea, and if you can’t find resources to create, you’re stuck with just a theory.  Certainly, I’ve met a few dreamers would can’t get their head out of the clouds to build a prototype.

No matter which is your vice, there’s no need for despair.  Knowing your weakness is half the battle.  If you’re a details person, make sure you set aside time just to look at big picture stuff.  For the big picture person, taking time to get your hands dirty will go a long way to creating something instead of just thinking about it.  And if you absolutely aren’t good at the other skill, surround yourself with people who are, because both types are essential in finishing a project.

So take a step back and ask yourself, “Is what I’m working on now really the best thing for my project?”  If you’re just doing what’s familiar, you may be deluding yourself in believing you’re moving forward, when in reality, you’re standing still.

-Deborah Fike

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